Making your Showcase work for you
Your Showcase is often the first thing a customer sees. Before they message you, they are scanning for three things: what you do, where you work, and whether your work looks like what they are imagining.
Lead with real work. A clear cover image, photos from actual events, and a short bio in plain words do more than anything polished but empty. If you take on a particular kind of event, say so early - customers plan very differently from one event type to the next.
Keep it current. Services, packages, and service areas change; a quick pass over them every few months saves you and your customers time.